Artist Case Study- Lorde

 

Biography :

  • Ella Marija Lani Yelich-O’Connor, age 25, known as Lorde
  • Elecropop/indiepop artist from New Zealand
  • Grew up listening to American jazz and soul musicians like Sam Cooke, Etta James and Billy Holiday
  • Influenced lyrically by her mother who is a poet as well as authors Raymond Carver, Wells Tower and Claire Vaye Watkins
  • During the recording of her second album she said that she took inspiration from the melodic styles of  Rihanna, Florence + the Machine, Tom Petty and Frank Ocean

Beginnings:

  • Won a middle school talent show with her friend and a Universal Music Group scout Scott MacLachlan discovered a video, she signed with them in her early teens
  • self-released her debut EP The Love Club  November 2012 then commercially released with UMG and Virgin Records in March 2013
  • Her song Royals was a major hit earning her two Grammy Awards and a Billboard Music Award for Top Rock Song
  • Released her debut album Pure Heroine and sold 8 million records

Management:

  • Lorde is with Crush Management also has a website https://www.lorde.co.nz/ where she promotes and sells her tour tickets and merchandise.

Longevity: 

  • Lorde has had several hits over that past decade and has a very big fan base now, with the consistent hits I don’t doubt that she will have a thriving music career for at last another couple decades

Repeatable:

  • There are several artists who got noticed through videos/social media, if you put your content out there here is always a chance its going to get noticed, but it is a game of luck

References:

 

 

Artist case study – Pop Smoke

Biography:

Bashar Barakah Jackson, who goes by the rapper name Pop Smoke, was born in Brooklyn, NY. Bashar started his music career in late 2018 but started composing music when he was only 16. He composed his first real song that blew the media away with “Welcome to the party” and “Dior” in 2019. Bashar started to gain his connection and collabs through other music artists that heard his music and reached out to him. The types of music he created was hiphop, drill and rap. He mostly created brooklyn drill and drill in general, UK artists started to collaborate with him and reached out to him. 

 

Bashar was signed with Republic records, and Victor Victor Worldwide. Rico Beats was his major connection that introduced him to all the record labels and helped him get signed into the two record labels mentioned. 

 

Early life: 

Bashar was born on July 20th, 1999 with his mother Audrey Jackson, and his father Greg Jackson. Bashar attended 9 different schools growing up, he grew up in the rough streets of Brooklyn and grew up in the street life. He was expelled in grade 8 for possessing a firearm and was charged with illegal possession of a firearm, later on, Bashar took on the love for basketball and moved to Philadelphia for a basketball academy. Sadly, he was forced to move back to his home town and returned back to the street life due to his father being diagnosed with heart murmur. 

 

Bashar dropped out of highschool and decided to do music as a career, he had a unique voice that many other rap artists don’t have, his raspy deep voice was one of the reasons people turned their attention to his music. Bashar simply learnt to produce and master all his composed music himself, with the help of his friends who also had the same interest in music. He used his gang life/street life emotions into music, expressing himself through his songs. He blew up mostly by accident, again, through his unique voice. Bashar didn’t have any connections through the music industry but mostly people reaching out to him, he posted his music through soundcloud, spotify, and youtube. From there, Bashar started his music career.

 

Career: 

During a genius interview, Jackson stated that his artist name was a combination of poppa, the name given to him by his Panamanian grandmother. And smocco guwop was a nickname from his childhood friend. 

His first attempt at rapping in 2018 was  during a visit to Brooklyn recording studio with Jay Gwuaop rapping over a beat. Later, Jackson befriended producer Rico Beats who was acquainted with record executive Steven Victor. 

 

In April 2019 Jackson was signed to Victor Victor worldwide and republic records. On April 23rd, 2019 Jackson released his first single “welcome to the party” That was produced by 808 melo and many other remixes of songs were later recorded too. Jackson later released his debut mixtape “Meet the Woo” on July 26,2019. From October to December 2019. Jackson released multiple singles including “War” with Lil Tjay and “100k on a calboy” 

December 27th, 2019 Jackson appeared on Travis Scott’s Cactus Jack Records compilation album “Jackboys” on the song “Gatti” which also had a music video. Later Gatti made its debut on the Billboard hot 100 in 69 places. Giving Jackson his first billboard appearance. 

 

Some of his other songs he released were “Christopher Walking”, his second mixtape “meet the woo 2” featuring Quavo and Boogie with da hoodie, Fivio Foreign and Lil Tjay. His second mixtape debuted 7th on the US billboard 200 earring Jackson’s his first top 10 hits in the US, five days later after its release. 

 

Legacy: 

Bashar made a huge impact in the music industry with the introduction of drill, drill has been out for awhile but didn’t blow away the industry more than what Bashar did. He made most of his money through concerts, music contracts, media links that played him and of course the illegal money through his gang life. Bashar was a crip member who was affiliated with the biggest gangs in the states. 

 

One of the biggest impacts through the youth that he showed was his hard work for music, turning his emotions and uniqueness through music, well though many artists did the same, again, he blew the industry with the big introduction with drill. Though Bashars entrance in the music industry is a one time entrance but can somewhat be repeated. 

 

Sadly Bashar, Pop Smoke, passed away from a home invasion back in February 19th, 2020. He was found dead in his home and was shot multiple times. Bashars death impacted the youth, he was an upcoming drill legend in Brooklyn, his music career only lasted for 3 years. His death was solved, from him being a part of gang affiliates, Bashar was killed by his own best friend who was jealous of his fame and money. Although he passed away, Bashar has many archive songs that are slowly being released from time to time. For now Bashar, Pop Smoke, is known as the legend of Brooklyn drill.

 

Bibliography:

https://www.hiphopscriptures.com/pop-smoke

https://en.wikipedia.org/wiki/Pop_Smoke

https://www.republicrecords.com/artists/pop-smoke

 

Music:

https://popsmokeforever.com/

https://www.youtube.com/watch?v=oorVWW9ywG0

https://www.youtube.com/watch?v=Bo5hepNudl0

https://www.youtube.com/watch?v=usu0XY4QNB0

https://www.youtube.com/watch?v=Q9pjm4cNsfc

https://www.youtube.com/watch?v=gSdAWQziQ8I

Ableton mixing techniques

This link provides a brief overview of the main mixing techniques used in Ableton to help you get started with mixing .

click here

this website includes:

  • EQs
  • Compressors
  • sidechains
  • Utility
  • grouping tracks
  • warp
  • etc

 

 

 

Piano Microphone technique

Spaced Pair (A/B) Technique 

Two cardioids spaced a foot or two apart are placed at or around the unhinged side opening of a grand piano. The mic closer to the keyboard can be thought of as a treble mic, the other as a bass.

How it works:

piano microphone technique

Blumlein Technique 

This technique uses two figure-of-eight pattern ribbon mics as the benchmark for producing an authentic representation of a performance in a room. The Blumlein method uses the two mic elements angled at 90 degrees and mounted in close proximity to each other along the vertical axis.

  • more natural sound
  • used for ribbon and condenser microphones
  • popular technique for recording in studio

 

How it works:

 

 

Sagun –

I really like the different instrumentation the song had. The drums hit onbeat and it really showed the release when all the instruments played together and started slowing down. Especially at the end !