Tag: alternative

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Artist Case Study- Lorde

 

Biography :

  • Ella Marija Lani Yelich-O’Connor, age 25, known as Lorde
  • Elecropop/indiepop artist from New Zealand
  • Grew up listening to American jazz and soul musicians like Sam Cooke, Etta James and Billy Holiday
  • Influenced lyrically by her mother who is a poet as well as authors Raymond Carver, Wells Tower and Claire Vaye Watkins
  • During the recording of her second album she said that she took inspiration from the melodic styles of  Rihanna, Florence + the Machine, Tom Petty and Frank Ocean

Beginnings:

  • Won a middle school talent show with her friend and a Universal Music Group scout Scott MacLachlan discovered a video, she signed with them in her early teens
  • self-released her debut EP The Love Club  November 2012 then commercially released with UMG and Virgin Records in March 2013
  • Her song Royals was a major hit earning her two Grammy Awards and a Billboard Music Award for Top Rock Song
  • Released her debut album Pure Heroine and sold 8 million records

Management:

  • Lorde is with Crush Management also has a website https://www.lorde.co.nz/ where she promotes and sells her tour tickets and merchandise.

Longevity: 

  • Lorde has had several hits over that past decade and has a very big fan base now, with the consistent hits I don’t doubt that she will have a thriving music career for at last another couple decades

Repeatable:

  • There are several artists who got noticed through videos/social media, if you put your content out there here is always a chance its going to get noticed, but it is a game of luck

References:

 

 

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Jai Paul – Jasmine

This song starts with highly compressed bass line. Vocal used multiple effects(chorus, reverb and filter) and various ambience sounds in the background.

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Bon Iver – iMi

This beautiful song is composed with many dissonances. In the intro, the vocal with the tremolo effects is pretty impressive. There are so many transitions and changes that might confuse the listeners, but that builds up the complexity of the songs.

 

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Yves Tumor – Gospel For A New Century



This song is pretty cool song. There is a break in the intro, increasing the tension of the song. Another factor that makes this song cool is that the dynamic differ throughout the song. For example song continues with chill vibe in the intro and verse but then it explodes with hard crash drums when it reaches to the chorus.