From the Day of Pink website:

“Discrimination takes many shapes, whether it’s based on race, age, disabilities, gender or sexuality. The 2SLGBTQIA+ community is no stranger to the bullying and violence that stems from hateful beliefs. While progress has been made towards removing these social barriers from our society, discrimination still persists. So, every year, on the second Wednesday of April, we urge people around the world to put on a pink shirt and stand in solidarity with the 2SLGBTQIA+ community to continue fighting for equality and acceptance.

Whether it’s in Canada or beyond, we need to stand up against hateful beliefs to keep the clock from turning backwards on our efforts towards establishing equality for the 2SLGBTQIA+ community. It’s time now to educate the future generation to not repeat history, demand more of our politicians and policy makers, and participate in creating real change through real effort.

International Day of Pink is an organization with one purpose: to create a more inclusive and diverse world. They do this by encouraging young people to challenge social norms, ask more of their educators, and stand up against bullying towards their 2SLGBTQIA+ peers. Over the years they have worked with countless educators, politicians and organizations around Canada to spread this message and create young activists for this mission”. (https://www.dayofpink.org/en/home)