Biography:
Drake’s first hit was back in 2011 when he dropped his album Take Care, but his first release was back in 2006 with his mixtape Room for Improvement. He is a Canadian musician from Toronto that first started gaining recognition from a series called Degrassi: The Next Generation. He founded the OVO Sound record label in 2013 and became the “global ambassador” of the Toronto Raptors.
Beginning:
In 2009, Drake’s recognition started growing when he released his third mixtape So Far So Gone. It was made available for free download on his OVO website featuring Lil Wayne, and Trey Songz. Due to the success of his mixtape, Drake was the subject of a bidding war between various labels, but he ended up working for Young Money and Universal Motown.
Management:
Oliver El-Khatib is his manager, they single-handedly put Toronto in the map. They’ve partnered with the insurgent Toronto Raptors and launched a music festival called OVO Fest with artists like Stevie Wonder and Outkast.
Longevity:
I believe his career will last for a good amount of time-based on his money, and the name he built for himself.
Repeatable:
His entrance to the music industry is not easy to repeat since he has always been in the entertainment industry, but I heard him talking in an interview that when he first started making music and had no fame he literally had to “fake it until he made it”. This means he made videos for marketing with expensive cars, and jewelry that he didn’t have so he can look like the “famous” rappers.
References
https://www.gq.com/story/oliver-el-khatib-drake-manager-interview
https://en.wikipedia.org/wiki/Drake_(musician)
https://www.allmusic.com/artist/drake-mn0001035294/discography
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