Artist Case Study- Lorde

Biography :

Ella Marija Lani Yelich-O’Connor, age 25, known as Lorde
Elecropop/indiepop artist from New Zealand
Grew up listening to American jazz and soul musicians like Sam Cooke, Etta James and Billy Holiday
Influenced lyrically by her mother who is a poet as well as authors Raymond Carver, Wells Tower and Claire Vaye Watkins
During the recording of her second album she said that she took inspiration from the melodic styles of Rihanna, Florence + the Machine, Tom Petty and Frank Ocean

Beginnings:

Won a middle school talent show with her friend and a Universal Music Group scout Scott MacLachlan discovered a video, she signed with them in her early teens
self-released her debut EP The Love Club November 2012 then commercially released with UMG and Virgin Records in March 2013
Her song Royals was a major hit earning her two Grammy Awards and a Billboard Music Award for Top Rock Song
Released her debut album Pure Heroine and sold 8 million records

Management:

Lorde is with Crush Management also has a website https://www.lorde.co.nz/ where she promotes and sells her tour tickets and merchandise.

Longevity:

Lorde has had several hits over that past decade and has a very big fan base now, with the consistent hits I don’t doubt that she will have a thriving music career for at last another couple decades

Repeatable:

There are several artists who got noticed through videos/social media, if you put your content out there here is always a chance its going to get noticed, but it is a game of luck

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