Author: arielle3

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Artist Case Study- Lorde

 

Biography :

  • Ella Marija Lani Yelich-O’Connor, age 25, known as Lorde
  • Elecropop/indiepop artist from New Zealand
  • Grew up listening to American jazz and soul musicians like Sam Cooke, Etta James and Billy Holiday
  • Influenced lyrically by her mother who is a poet as well as authors Raymond Carver, Wells Tower and Claire Vaye Watkins
  • During the recording of her second album she said that she took inspiration from the melodic styles of  Rihanna, Florence + the Machine, Tom Petty and Frank Ocean

Beginnings:

  • Won a middle school talent show with her friend and a Universal Music Group scout Scott MacLachlan discovered a video, she signed with them in her early teens
  • self-released her debut EP The Love Club  November 2012 then commercially released with UMG and Virgin Records in March 2013
  • Her song Royals was a major hit earning her two Grammy Awards and a Billboard Music Award for Top Rock Song
  • Released her debut album Pure Heroine and sold 8 million records

Management:

  • Lorde is with Crush Management also has a website https://www.lorde.co.nz/ where she promotes and sells her tour tickets and merchandise.

Longevity: 

  • Lorde has had several hits over that past decade and has a very big fan base now, with the consistent hits I don’t doubt that she will have a thriving music career for at last another couple decades

Repeatable:

  • There are several artists who got noticed through videos/social media, if you put your content out there here is always a chance its going to get noticed, but it is a game of luck

References:

 

 

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